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Tsup

Mobile App / Social media, fixed

Product Designer

2024

Social media had one job. Somewhere along the way, we forgot what it was

The feed is broken. Not technically, but philosophically. Ads-driven algorithms have turned connection into a commodity, optimising for reaction over meaning. Tsup is a side project born from that frustration: a concept for a social app that strips away the noise and asks a simple question: what if we just built something we actually wanted to use?

Rethinking from the ground up

Start with the business model

Start with the business model

Start with the business model

Design for connection, not attention

Design for connection, not attention

Design for connection, not attention

Circles, not followers

Circles, not followers

Circles, not followers

© Ugo Di Sabatino - 2026

© Ugo Di Sabatino - 2026

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